new logo for local charity

Our Special Friends (OSF) is a Suffolk-based charity established by veterinary specialist Belinda Johnson. OSF works in partnership with human and animal-focused organisations to keep vulnerable people and pets together. It provides support through bereavement (human and pet) and sources suitable animal companions or animal contact for people who have lost, or can no longer keep, pets.

Dowie worked closely with OSF to develop their logo into a stronger, more confident brand. We clarified their visual message from what was a part-sourced, rather complicated graphic to one which more clearly illustrated the emotional inter-dependence between Man and animal.

The three images show OSF's original logo, a sample of Dowie's development proposals, and the final solution chosen by the client. www.ourspecialfriends.com