The Swan at Lavenham
Dating from the 15th century, The Swan at Lavenham is a luxury hotel nestled in the mediaeval town of Lavenham, deep in the Suffolk countryside.
After a period owned by a national hotel group when its reputation was damaged, The Swan was bought by Suffolk-based Thorpeness & Aldeburgh Hotels Collection (TAHC), who wanted to restore The Swan's heritage and brand association to its previous exceptional quality status.
Working with TAHC, Dowie's first step was to create a new icon to embody the refurbishment project. We created the swan woodcut symbol using adobe illustrator, while a distinctive font was sourced to suit the eccentric wood-framed rambling architecture of the old wool exchange buildings. This formed a key part of the new branding toolkit.
Advertisements focussed on the high quality interiors and cuisine, enticing lunchtime visitors with images from the cordon bleu menu.
The four different eating areas within The Swan were individually branded, conveying the diversity of choice open to both visitors and guests.
Branding, logo and signage
Sub branding of facilities