Dowie+Co was established in 1994 by Rob Dowie.
The business remains purposefully small yet highly focused, delivering timely creative solutions on budget, with a friendly,
pragmatic and helpful attitude.
We deliver creative thought, design and marketing throughout the UK.

© 2019 Dowie+Co 

The Swan at Lavenham

 

 

Dating from the 15th century, The Swan at Lavenham is a luxury hotel nestled in the mediaeval town of Lavenham, deep in the Suffolk countryside.

 

After a period owned by a national hotel group when its reputation was damaged, The Swan was bought by Suffolk-based Thorpeness & Aldeburgh Hotels Collection (TAHC), who wanted to  restore The Swan's heritage and brand association to its previous exceptional quality status.

 

Working with TAHC, Dowie's first step was to create a new icon to embody the refurbishment project. We created the swan woodcut symbol using adobe illustrator, while a distinctive font was sourced to suit the eccentric wood-framed rambling architecture of the old wool exchange buildings. This formed a key part of the new branding toolkit.

 

Advertisements focussed on the high quality interiors and cuisine, enticing lunchtime visitors with images from the cordon bleu menu.

 

The four different eating areas within The Swan were individually branded, conveying the diversity of choice open to both visitors and guests.

 

Work produced:

Branding, logo and signage

Sub branding of facilities

Website

Brochure

Press advertising

Menus

 

 

www.theswanatlavenham.co.uk

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