St Faith's is one of Cambridge's oldest, most succesful preparatory schools. Educating boys and girls aged 3-13, the school has a forward-thinking approach to education, teaching computer coding and modelling long before these skills became fashionable. Of particular note is their DT department and their success with Spanish.
For many years, St Faith's had had no real identity, using the shield of the Foundation yet without a distinctive symbol which reflected it unique spirit and energy. Dowie was engaged to develop a new brand to take the school forward.
Following stakeholder research with pupils, parents, staff, alumni and senior schools, Dowie evolved a new brand which drew upon the griffin emblem in the school crest and pulled out the distinctive red and black which the school had long used in its blazers. An antique gold was introduced to visually align St Faith's with its sister school The Leys, while a bold use of flat colour and powerful imagery was applied to reflect the spirit and freshness inherent in the school.
Branding, logo and sign
Open Morning postcards
Photography and art direction