Retrotechnologies is a specialist provider of heritage vehicle parts generated by 3D printing technology.
Based at Bicester Heritage in Oxfordshire, the company is ideally placed to provide hard-to-get vehicle parts such as castings, forgings and machined items.
Dowie produced a logo using the rt initials in a simple, modern, distinctive way loosely resembling a gearshift plan but with a digital feel. Three dimensionalised versions of the logo were then produced as supplements to the logo for display use.
The website introduces a contour transformation from a small rt to a larger version, to emulate the scanning technique used by the 3D print process.
The typography is clean with a surgical clarity. Three dimensions and space are a large part of the brand, whilst the logo is kept simple so it can be used as a stamp on the products.
Branding and logo