Redrice
Redrice is a passionate team of investors, operators and entrepreneurs. The company invests in consumer brands at seedling stage.
Dowie was approached by this startup to look at their branding. The brief was to present Redrice as forward thinking, visually astute, consumer aware - different to conventional venture companies.
The chosen design was based on the origin of the name Red Rice, a town and school (now closed) in Hampshire. The name is derived from the red dogwood and bracken which occupied a field on the site, illustrated in a map of c.1730, 'ricce' meaning scrubland.
The symbol, or 'bracken' represents the chaos of challenges a small businesses can find itself in when it gains commercial traction, drawing on the image of a barcode, to reflect the consumer orientation of the businesses. Redrice helps bring order through sound financial backing and diverse management expertise.
Work produced:
Logo, branding
Tagline
Design guidelines
PPT presentation design 42pp
Website restyle
Ai illustrations of the team
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