Launched in early 2000, Mason Cambell is a management consultancy with a very different edge.
Dowie used a scratch pen illustrative style to convey the fresh and lively approach that Mason Campbell brings to clients, focusing on unpredictable but very approachable graphics to encourage curiosity.
The original home page held no text other than the logo and strapline. Each item in the image had a rollover state which showed the subject area in scratchpen type. The mirror was 'about us', the window was 'what others say about us', the telephone 'contact us' and the lightbulb was 'our ideas' etc. It created a fun, interactive website, refreshingly different to the boxy graphic style much in use today.