Hotties and Barbies are produced by John Jardine, a Suffok entrepreneur. These reconstituted logs are made from shredded wastewood and sawdust using powerful machinery invented by John. The logs feel like hardwood, contain just 4% moisture (dried logs normally contain 25% and non-dried logs up to 50%) and burn reliably and very hot. Perfect to create a hot fire fast, or to boost a struggling one or for use in firepits and stoves. They do not spark and leave virtually no chimney residue.There are also smaller blocks used for barbeques. They are a great way to use nature's waste resources and today are sold throughout the UK.
Dowie derived the names Hotties and Barbies and secured their copyright. The logo was designed to convery the flame and heat which Hotties guarantee. A marketign campaign to roll out the brand involved using milk rounds and trial listings in the Co-Op throughout East Anglia.
Name, logo and branding
Packaging label design
Promotional and informational material