Dowie+Co was established in 1994 by Rob Dowie.
The business remains purposefully small yet highly focused, delivering timely creative solutions on budget, with a friendly,
pragmatic and helpful attitude.
We deliver creative thought, design and marketing throughout the UK.

© 2019 Dowie+Co 

Historit

 

 

Historit is a car storage and care company based at the Bicester Heritage site in Oxfordshire. It stores and maintains heritage and other exceptional cars, motorcyles and planes.

 

Dowie was asked to produce a logotype which reflected the golden era of motor racing, of wire wheels, monaco and Le Mans.

 

We drew up lettering from scratch, based on humanist 1930s fonts. A low bar on the H, and T bar angled ends evoked the hand drawn lettering of the day. The geometric I and O, and sharp joint on the R leg added further character. Generous letter spacing both matches the type techniques of the day and evokes a quality product.

 

The surrounding border represents strength and protection and effectively creates an exclusion area so the logotype always has good clear space around it - much like the stored vehicles.

 

 

Work produced:

Logo 

Press advertisment

Promotional postcard

Display Banner

Stationery

 

 

www.historit.co.uk

 

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