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Historit is a car storage and care company based at the Bicester Heritage site in Oxfordshire. It stores and maintains heritage and other exceptional cars, motorcyles and planes.


Dowie was asked to produce a logotype which reflected the golden era of motor racing, of wire wheels, monaco and Le Mans.


We drew up lettering from scratch, based on humanist 1930s fonts. A low bar on the H, and T bar angled ends evoked the hand drawn lettering of the day. The geometric I and O, and sharp joint on the R leg added further character. Generous letter spacing both matches the type techniques of the day and evokes a quality product.


The surrounding border represents strength and protection and effectively creates an exclusion area so the logotype always has good clear space around it - much like the stored vehicles.



Work produced:


Press advertisement

Promotional postcard

Display Banner



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