Dowie+Co was established in 1994 by Rob Dowie.
The business remains purposefully small yet highly focused, delivering timely creative solutions on budget, with a friendly,
pragmatic and helpful attitude.
We deliver creative thought, design and marketing throughout the UK.

© 2019 Dowie+Co 

Heraeus Noblelight

 

 

Based in Cambridge Science Park, Heraeus Noblelight  create precision lamps and are innovators of photonic (light) solutions for use in manufacturing and industry processes worldwide.

Dowie undertakes a range of work for Heraeus, most recently the creation of a bespoke light-based illustration which forms the striking centrepiece for promotional activity across in Europe and in China, and an impactful flow diagram to demonstrate Heraeus' unique approach to solving customer problems. 

One exciting new system recently created by Heraeus is for the composite bonding industry. Humm3 produces rapid consistent heat distribution across flat and non-flat surfaces alike. Uniquely, the system allows unrivalled control through flexibility in three parameters, and adds significant benefits in terms of reliability, safety, economy and efficiency.

Dowie was asked to consider the branding of this new industry-changing process in terms of name and visual identity. The combination of the remarkable heat speed  and its unique flexible movement around curves and awkward shapes led us to a hummingbird symbol, which unites the products advantages in a single simple and memorable form. The name humm3 consolidates the metaphor, with the numeral three representing its three variable parameters.

 

Dowie is happy to have a non disclosure agreement (NDA) with Heraeus in place, which prevents more precise product details being outlined here.

Work produced:

Name development

Logo type and symbol

Copy writing

Leaflets

Illustrations

Digital imagery

Animated gif

Pop up banners

Article writing (aerospace and composites media).

 

Find out more at

www.heraeus-noblelight.com

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