Heraeus Noblelight
Based in Cambridge Science Park, Heraeus Noblelight create precision lamps and photonic (light) solutions for use in manufacturing and industry processes worldwide.
Dowie undertakes a range of work for Heraeus, most recently the creation of a bespoke light-based illustration which forms the striking centrepiece for promotional activity across in Europe and in China, and an impactful flow diagram to demonstrate Heraeus' unique approach to solving customer problems.
One exciting new system created by Heraeus is for the composite bonding industry. Humm3 produces rapid consistent heat distribution across flat and non-flat surfaces alike. Uniquely, the system allows unrivalled control through flexibility in three parameters.
Dowie was asked to develop the branding of this new process. The combination of the remarkable heat speed and its unique flexible movement around curves and awkward shapes led us to develop a hummingbird symbol, which unites the products advantages in a single simple and memorable form. The name humm3 consolidates the metaphor, with the numeral three representing its three variable parameters.
Work produced:
Brand name development
Logo type and symbol
Copy writing
Videos: using Adobe Premier Pro
Leaflets
Illustrations
Digital imagery
Animated gifs
Pop up banners
Article writing (aerospace and composites media).
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