Flatcoated Retriever Society
Dowie has produced the FCRS Calendar for the past seven years, which we like to think has contributed to increasing sales year on year during that period.
We sourced photographs from dog owners, some of which (as you can see) are of professional standard.
In addition to the key shows and events, the photographs were accompanied by vaguely amusing captions to add another layer of interest. Calendar sales have risen from 400 in 2014 to nearly 3,000 in 2020 with no change in promotional activity during that period.
40 Year Celebration book
Breed Standard Guide