Feltonfleet Preparatory School
Feltonfleet is an established preparatory school with a nursery and pre prep. Based in Cobham, Surrey, and established in 1902, the school sits amongst woodlands and is conveniently situated near the M25 and M3. Boys and girls from 3-13 enjoy a fabulously well-supported education and progress to the UK's top senior schools.
Dowie conducted stakeholder research in February 2017 involving parents in all year groups, a cross section of staff from academic, catering and administrative roles. Pupils in Years 6-8 and Governors were also consulted.
The outcome has helped shape a distinctive value proposition for the school, i.e. what makes the school different and what customers - and staff - recognise as its compelling offer.
Dowie created the new branding (previous symbol shown below) and a wide range of visually distinctive and cohesive design work.
Stakeholder Research with recommendations
New logo and brand guidelines
Signage: label and directional, interior and exterior x32
Pop up stands
Open Morning advertisements and banners
A variety of informational and promotional leaflets and fliers.