Dowie+Co was established in 1994 by Rob Dowie.
The business remains purposefully small yet highly focused, delivering timely creative solutions on budget, with a friendly,
pragmatic and helpful attitude.
We deliver creative thought, design and marketing throughout the UK.

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Feltonfleet Preparatory School

Research and re-branding

 

Feltonfleet is an established preparatory school with a nursery and pre prep, based in Cobham, Surrey. Established in 1902, the school sits amongst leafy woodlands and is conveniently situated near the M25 and M3. Boys and girls from 3-13 enjoy a fabulously well-supported education and progress to the UK's top senior schools.

 

Dowie conducted stakeholder research in February 2017 involving parents in all year groups, a cross section of staff from academic, catering and administrative roles.Pupils in Years 6-8 and Governors were also consulted.

 

The aim of the research was to understand:

  • entry drivers (ie which aspects of the school were the most effective in encouraging parents to make contact)

 

  • perception differences between parents of different aged children, staff, Governors and pupils

  • how the brand image is perceived by each stakeholder group. This involved a mix of quantitative and qualitative research, the latter with questions designed to explore the cognitive subconscious).

 

The outcome has helped shape a distinctive value proposition for the school, i.e. what makes the school different and what customers - and staff - recognise as its compelling offer.

 

Work produced:

Stakeholder Research with recommendations

New logo and brand guidelines

Prospectus pack

Signage: label and directional, interior and exterior, x32

Display panels

Pop up stands

Open Morning advertisements

Sports banners

Minibuses

Various leaflets and fliers

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