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Feltonfleet Preparatory School


Feltonfleet is an established preparatory school with a nursery and pre prep. Based in Cobham, Surrey, and established in 1902, the school sits amongst woodlands and is conveniently situated near the M25 and M3. Boys and girls from 3-13 enjoy a fabulously well-supported education and progress to the UK's top senior schools.


Dowie conducted stakeholder research in February 2017 involving parents in all year groups, a cross section of staff from academic, catering and administrative roles. Pupils in Years 6-8 and Governors were also consulted.


The outcome has helped shape a distinctive value proposition for the school, i.e. what makes the school different and what customers - and staff - recognise as its compelling offer.

Dowie created the new branding (previous symbol shown below) and a wide range of visually distinctive and cohesive design work.


Work produced:

Stakeholder Research with recommendations

New logo and brand guidelines

Prospectus pack

Signage: label and directional, interior and exterior x32

Display panels

Pop up stands

Open Morning advertisements and banners

Sports banners


A variety of informational and promotional leaflets and fliers.

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