Dowie+Co was established in 1994 by Rob Dowie.
The business remains purposefully small yet highly focused, delivering timely creative solutions on budget, with a friendly,
pragmatic and helpful attitude.
We deliver creative thought, design and marketing throughout the UK.

© 2019 Dowie+Co 

Castleacre

Private Client Insurance Brokers

 

Castleacre is a specialist heritage insurance broker which arranges insurance for museum estates, private clients, families and trusts across the United Kingdom.

 

Using the existing name we designed the logo and introduced a symbol which combines castle and hill images, illustrating protection and stolidness - cornerstones of insurance.

 

As a private client insurance broker, Castleacre creates unique packages for unique, high value items. We created their straplines, 'No Ordinary Insurance No ordinary broker'. To cover their prolific Museum and Gallery insurance, we adapted this to 'Exceptional Places Exceptional Cover'.

 

The identity is clean and strong, using plenty of white space and a distinctive pinky red, both of which throw forward the strong black logotype. Generous use of space and discrete typography is very important to maintain a high quality feel. The mood is confident, understated and finely tooled. Fine illustrations of a classic style form a key part of the identity. 

 

As a part of the upgrade, we redesigned the website header, menus and footer to follow the new style, and advised on how other key parts of the site should be altered to follow style, thus avoiding the expense of a complete rebuild.

 

 

Work produced:

Logo and branding

Taglines

Corporate folder

Advertisements

Promotional postcards

Website elements

Notepads

Illustrations

Display banners

 

 

www.castleacreinsurance.com