Feltonfleet School, Cobham
Feltonfleet is an independent prep school for boys and girls aged 3-13, based in Cobham, Surrey. Following stakeholder research to identify a 360° profile of the school, Dowie developed a new brand identity incorporating those results.
The new brand involves several components, one of which is the dove, refreshed to create a more optimistic, forward-looking symbol to represent the progressiveness of the school.
The school blazer stripes are introduced above the shield to add a decorative, relevant element.
The colour palette was upgraded to reflect the leafy and spacious environment in which the school resides, 25-acres of trees and parkland, with the introduction of leaves around the shield to reflect this verdancy.
Branding and logo
Stationery; e-signatures; envelopes
Promotional items (bags)